The key to understanding Reddit comes all the way down to knowing Reddit’s attractiveness system: karma. Karma is information superhighway points, or street cred, displayed on each user’s profile. It shows how users engage with Reddit and its communities. Think of it as a visual illustration of a Redditor’s recreation on the website. Karma comes in two forms: Link Karma and Comment Karma.
You earn Link Karma when your link submissions are upvoted, while Comment Karma comes when your feedback are upvoted. There’s an alternative side to this though. Karma is also deducted with each downvote for your links or feedback. A user’s profile incorporates this number as a public show of your contribution to the positioning. This is why it’s so crucial to focus on genuine and useful engagement when posting on Reddit. One of the finest examples of authentic interactions by a brand is Reddit user u/NFL, the reputable account of the National Football League.
NFL’s remark historical past displays that they post in quite a lot of team subreddits and the NFL subreddit – which, note, was made by fans. Their content is a good mix of feedback on recent games and their very own content. They also engage in AMAs, or Ask Me Anything sessions, a Reddit staple which acts as free for all QandA classes where fans can ask any query that comes to mind. Brands do are looking to be careful interacting with Reddit. While the NFL’s AMAs went great, others like Woody Harrelson’s notorious AMA for the film Rampart have not. AMAs are meant to act as a casual conversation, where Redditors can get to grasp people of attention.
Harrelson famously decided to make “anything” just questions about his movie and push aside any non Rampart related questions. By not embracing the spirit of an AMA and treating it like a common movie presser, Harrelson and Rampart took a PR hit that continues to be joked about to this day. By using this highly regular site and concentrated on subreddits or pursuits, you can tap into a complete new stream of customers. It’s an ideal advertising alternative for agencies to speak without delay to their viewers thanks to Reddit’s large, self segmented, and highly engaged user base. Effectively marketing your self on the platform and fascinating with users means an emphasis on authenticity. Ensure you give users the content they’re searching for and get to know what they need by making biological posts and following the guidelines.
If done right, advertisements on Reddit can get your brand in front of your exact customer base.
