Recognizing CPC as a Way to Measure Ad Effectiveness
Advertising is a method to attract customer interest. With advertising, it is hoped that customers will be interested and then carry out business transactions. To measure the effectiveness of advertising, there is a separate way. Namely, by using the CPC or Cost per Click method.
What is meant by CPC?
In a page on Sprout Social, CPC or Cost per Click is a term in paid advertising. Its function is to calculate the number or value that advertisers pay to publishers for each ad that has been clicked. CPC is often referred to as PPC or Pay per Click.
Attracting consumers, especially laymen, does need a special strategy. Advertising is one of them. So, the costs incurred by advertisers must be able to meet business expectations. To ensure expectations, CPC is a useful tool.
With CPC, the amount of the fee depends on how many users click on the ad. Usually, advertisements are published via search pages or social media platforms. CPC can even be said to be an indicator of whether the paid ad is following a predetermined amount of cost and keyword target.
The way businesspeople attract customers through advertising can be in many ways. Such as unique and interesting writing or strong visuals that hit the minds of customers. Then, it is applied to various types of advertisements, including Facebook Ads, Instagram Ads, Twitter Promoted Ads, to Youtube Ads. Calculating the CPC is quite easy. Namely, dividing the cost of the ad campaign by the number of clicks.
Cost per Click = the cost of advertising divided by the number of clicks.
How Does the CPC Work?
There are two models in calculating costs via CPC. The first is through a fixed cost per click. Meanwhile, the second is the cost of clicks determined by bidding. The advantage of using the former, from the start, advertisers and publishers already know how much it costs.
However, this method is not widely used at present. So the second way is seen as more effective. Each advertiser has the right to determine the maximum price for a click that has been obtained. So, the higher the number of offers, of course, with the help of an adequate landing page, the greater the advertisement will be seen by potential consumers.
The product you offer also determines the cost of clicks. The more the product is sought after by potential customers, the greater the cost of clicks required. Conversely, if your product or service is few but specific, it is possible that the costs determined will be different.
The way advertising through CPC is that every time an ad passes, the system will initiate an offer, which of course goes through strict controls, making it more effective. In addition to this method, when the keywords have been entered by potential customers, the system will work to advertise questions.
When the ad reaches a potential customer, and clicks on the ad, then you pay the fee. This method is considered effective because it can control advertising costs and serve as an evaluation of whether the advertisement is attractive or not.
What are the benefits of CPC?
First, you can find out how often potential customers enter keywords that match your expectations. If not, it will be a joint evaluation. Second, you can find out the cost-effectiveness of advertising by the amount of traffic that comes in.
Digital campaigns are increasingly rampant and competition is getting tougher. Therefore, you must also be good at using advertisements. CPC is a good tool for measuring ad effectiveness.
When you know that CPC is an effective tool for measuring advertising, don’t hesitate to use advertising in doing business. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and gives you many options to market your product.