Recognize First Advertising and its Types
Who hasn’t seen advertisements these days? Currently, advertising is arguably one of the components that is often used to develop a business.
Through advertising, business people or companies can reach a wider range of customers with various ad styles and persuasive words that are made.
No wonder people use advertising as one of their strategies in doing business.
However, there are still some people who do not understand what this means. Some may still be groping and understanding it too deeply.
So what exactly is advertising? On this occasion, Glints will explain to you about everything.
What is Advertising?
Before going any further, let’s first discuss advertising from its definition.
Reporting from The Balance SMB, advertising is an effort to attract the attention of customers or clients through persuasive messages in the form of images, videos, or words about the products or services offered.
In general, advertisements that are made are creative so that customers can like them. All businesses and companies will be competing to create forms of advertising to beat each other.
In business, advertising aims to attract new customers by setting a target market and reaching them with an effective advertising campaign.
Advertising can be a form of effective communication built by companies to customers.
Types of Advertising
In general, there are many types of advertising that you can find now. Some companies advertise online and some do offline.
1. Online advertising
Maybe most of you often see online advertising spread on the internet. Usually, online advertising is on a website, social media, applications, and so on.
This type of advertising is one of the most effective to implement. Reporting from Marketing91, online advertising has even become one of the most popular in recent years.
How not, through online advertising you can determine the target market as desired, such as determining age, gender, location, and others.
Also, on the issue of price itself, online advertising is less expensive than all other forms of advertising.
However, one of the downsides of this type of advertising is that not everyone clicks on the advertisements that you have posted on the internet. Besides, it is also possible that the message did not reach the targeted audience.
However, there are online advertising providers that do not require users to pay for advertisements if the ad is not clicked. Another term for this is the cost per click (CPC).
Currently, there are several types of ads that you can use, such as LinkedIn ads, YouTube ads, Google ads, Facebook ads, Instagram ads, and others.
2. Print media advertising
Print media advertisements such as those in newspapers lately are not as popular as online advertising. However, this type of advertisement is still used to promote a product or service.
Usually, local print media are still used by local businesses to promote their business to reach customers.
3. Television advertising
In the past, television advertising was the most popular before online advertising. Many large companies use television advertising to reach their inner market.
Even though online advertising is starting to become a competitor, until now there are still those who use television advertisements for the needs of promoting the products or services offered.
Some businesses are still using it effectively, but some are moving to using online advertising.
4. Outdoor advertising
Do you often see advertisements in the form of billboards scattered along the road? That’s one form of this type of advertising.
Reporting from The Balance SMB, outdoor advertising is also known as advertising that reaches consumers when they are outside the home.
One form is a billboard. Billboards are still effectively used as an advertising medium.
5. Product placement
This type of ad is unique. Product placement is an activity to promote products or services secretly through films, soap operas, web series, and various other content.
Indirectly, this type of advertisement is a covert advertisement, wherein a film scene there is a product in physical form, but it is not explained directly.
This method is considered effective for reaching the demographic desired by advertisers.
Importance of Advertising
1. Increase customer awareness
One of the importance of using advertising is to increase customer awareness of the products or services you offer.
When customers see product advertisements on television, billboards, or the internet, they will know that there is a product that you offer.
Thus, advertising is one of the important things for the growth and development of your business in the future. The more active you are in advertising, the greater the chance for customers to reach your product or service.
2. As a promotional tool
Advertising is very important to be used as a promotional tool for your product or service so that it is increasingly used.
This is because advertising includes the advantages of a product or service as well as an invitation to use the product or service which is commonly referred to as a call to action (CTA).
3. As a comparison with competitors
Your competitors will place advertisements with the same goals as you. Therefore, it is important to also advertise with good quality as a comparison for consumers.
For example, a consumer wants to buy a product. He saw various kinds of product advertisements that exist, starting from your ad and competitors’ ads.
After that, as reported by Small Business Chron, consumers will compare which products they will buy by looking at the various advantages displayed in each advertisement.
That’s a brief explanation of advertising and how important it is for use in business. In general, advertising is quite important for companies to develop their business. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.