On Marketing Land, Danny Sullivan live blogs Salesforce CEO Marc Benioff’s interview on the big stage at CES. Benioff could have added the Quote Of The Show in keeping with Sullivan’s transcription. Benioff: “How are you attached with your customer, your partners, your employees. Email?Those days are over. ” Read more.
Oof. Marc, now I’m going to take your quote a bit out of context. but dude, if you don’t respect that email is your ticket into the addressable future, come read AdExchanger a bit more. If email is “over,” you only lost your unique online/offline connection that can make messaging ads or not applicable AND differentiate Salesforce let alone all of that sweet attribution talents. And an alternative thing email as conversation continues to be uniquely successful.
Here’s a thought: put Buddy out front with a paid media program that allows for all your customers to tackle their email information. Paid, owned, earned horsepucky!“Paid” is the jet fuel on your agency’s future. Let me know if you need whatever thing else, MB. Facebook Gifts, the social community’s e commerce characteristic that was widely rolled out before the vacations, represents the gift that keeps on giving when it comes to clickthroughs, based on retargeting expert Triggit. In a sideshow, the agency tells of an in a different way unidentified “major retailer” that ran two Facebook Exchange campaigns from November to December.
The first contained just static ads, while any other featured dynamic, rich media executions. Naturally enough, the dynamic ads “crushed static ads performance yielding 43 % higher CTRs” with 93 percent of of retargeted ads activated in the first 50 impressions in comparison to just 66 % of static ads, showing that creativity does go a good way to inspiring gift giving in additional ways than one. Download the slideshow here. Pay with some PII. For in all probability the 1st time, a legal precedent has been created around the apply of cookie stuffing, or forcing browsers to click on affiliate links unbeknownst to users.
Writing on AffiliateFairPlay. com this week, Kellie Stevens describes a gulity plea by alleged cookie stuffer Shawn Hogan to a charge of wire fraud. She concludes online ad fraudsters beware. “If site visitors to a product owner’s site is tagged through an affiliate link, then the consumer better have actually had the merchant’s website displayed to them. If they haven’t seen the merchant’s site, you then are committing fraud with all of the possible legal penalties.
” More. Local ad researcher Borrell Associates says that earnings in the local ad space will rise 31% in 2013 to $24. 5 billion as more small and medium sized agencies shift ad spending to digital from traditional media, Mediapost’s Mark Walsh reviews. Although the report doesn’t have true numbers for social media based local ad spending, it’s clear that Facebook is riding a good deal of local marketers’ digital budgets, as 28% say they plan to buy ads across the positioning this year. “Facebook ads show little growth in share, operating 25% in our Q4 2012 data and an identical in our 2011 surveys,” noted the study.