Jim Banks Cheapflights: Rising cost per click commercials, restricted ads effects being shown. Less consumer time for engagement on mobile. Usually patrons are killing time on mobile. Companies also are looking to sustain with tech developments, akin to mobile attribution structures.
However, these want to be tailored particularly to each company, which is costly and takes a very long time to create. Using indirect marketing channels implies that it is complicated to track a single client and there are also issues associated with using the ‘last click’ attribution model, namely who can be paid. PK: Statistics show that 25% of travel bookings at the moment are happening on mobile gadgets in addition to consumers’ use of the channel to browse. As a result, having a mobile offering like a dedicated app or mobile site already gives agencies an potential. It does not always impact the volume of sales but it does impact consumer behaviour and the variety of touch points brands can use to maintain relationships with their customers. To make it easier for the customer to purchase it’s important that agencies continue to innovate so as to make their channels as easy to use as feasible.