QandA: Joe Pulizzi of Content Marketing Institute Harvard Business Services

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Content marketing is not the act of growing content, but a company strategy, approach and procedure. There are many steps to a great content advertising plan. The first is, “what are the key pain points or ardour triggers of my audience”. That focuses us on our viewers.

From that, we are looking to develop our content material advertising project observation. This is basically the “why” we, as a company, create content material in the first place. So many businesses fill channel buckets content material for Facebook, Twitter, etc. with out understanding what’s in it for the reader. For agencies to be a success in content material advertising, there must be a transparent “why,”,for a particular content niche, to a very described viewers.

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