Push Notification, Is it Effective to Increase Sales?
When visiting a website, you may have received a message at the top or bottom of a browser page that offers activation notifications for that website. This is what is called a push notification. This website feature has been widely used since 2016. In this article, you will learn more about what push notifications are and how to use them.
What is Push Notification?
Push notification is a notification message or notification that appears on the screen of the device and browser you are using. Two categories differentiate push notifications, namely:
- In-app push notification
- Web push notification
In-app push notifications are notifications that you receive on your mobile or tablet device. These notifications are usually sent from applications installed on your device. An example is when you get a notification from Instagram when you don’t open the application, the notification in your notification box is what is called an in-app notification.
Usually, in-app notifications are aimed at pulling you back to use their app. For example, when you get a notification about a new message or a new comment in your upload, of course, you will return to the application to respond or simply read the comment or message.
On the other hand, there are also web push notifications, which are notifications from websites that you visit in a browser. The notification in this browser usually appears when you are visiting a website for the first time. You don’t need to create an application to install the notifications offered. This notification can appear in Safari, Chrome, or Mozilla Firefox.
If you are a website owner, you can take advantage of web push notifications to reach your website visitors and send messages that can attract them to return to your website. So, even though website visitors do not subscribe to the newsletter, they can still get notifications directly from the website to their handheld device or computer.
Advantages of Using Push Notification
There are several reasons why you need to use push notifications. The following are some of the benefits that you might get:
- Helps improve user experience
This advantage will be maximized if you activate the notification feature in the application. How not, application users can get the latest notifications directly from your application, for example regarding information for users such as messages that have just entered, reminders of something, or even content that you just created on the website.
- How to directly communicate with users
Apart from improving the user experience, you can also use push notifications to communicate with users by understanding what types of notifications are often responded to. As a result, you can also improve the quality of communication on your application or website with its users.
- Increase CTR
Given that you can inform users personally via push notifications, you can maximize this opportunity by notifying the latest promotions you are holding, including discounts, prize surveys, special prices for a limited time, and so on.
Push notifications can be a powerful weapon that you use to increase CTR. The reason is, according to Digital Marketer, the possibility of a user clicking on a web push notification can be 4-6% higher than the open rate in email marketing, which is 3-4%. This means that this method can be the right choice for approaching potential customers without first collecting their data.
Interesting right? Therefore, in the following discussion, we will discuss more about web push notifications for those of you who manage websites.
Anatomy of Push Notification
Even though it looks trivial because it will only appear in the notification column, the writing cannot be arbitrary. There are several criteria that you need to pay attention to so that the notifications you make can be clear and attractive to receiving users. Check out the following push notification anatomy:
Headline / Title
The headline is the first thing website visitors will see. Make sure the headlines you make look attractive and make website visitors want to subscribe to notifications.
This is the second element that website visitors will see. Instead, use a verb or call-to-action (CTA) sentence to lure your reader to do what you expect. Also, make sure you inform what kind of notifications users/visitors will get.
Landing page URL
Landing pages are an essential element of push notifications. Because you can track the amount of traffic and behavior of the website users/visitors that you point here. Create an attractive landing page so that they not only click and browse but also take the actions you expect, such as purchasing a product.
No less important, you also need to install an icon from your business logo in a push notification. The goal is to make sure visitors are sure that the notification they receive is from your website. If necessary, you can also add a supporting image for the notification.
When sharing notifications, make sure you know the correct time. Send notifications when users are online for more engagement. So, get to know the target people you will send notifications to in advance, starting from active hours to the time with the most engagement. You can do research and experiment to prove this.
Where Should You Use Push Notification?
No matter what type of business you run on an online store website or what type of website you manage, you can always activate this one feature on your website. What types of websites are they? Check out the following discussion:
If you have an e-commerce business, this feature can be used to increase sales. One way is to remind visitors that their shopping cart has not entered the payment process. You don’t need to hesitate if you want to implement this, because customers often forget that they have put items in their cart but haven’t paid for it.
Besides, you can also take advantage of this notification to notify customers or visitors about the latest collections and attractive promos that you make. Remember, make sure you use interesting sentences so that the recipient of the notification takes the action you expect, namely the purchase.
A little different from an e-commerce business. If you have a B2B business, you can take advantage of push notifications to increase engagement and sales. The trick is to promote new content that catches the user’s attention and matches the user’s interests.
Even so, you have to be careful when creating copywriting for notifications on B2B websites. Because, even though the opportunity to get the benefits is greater, managing a B2B website will be more difficult and tricky. As a result, you must be able to offer trust to customers and proof that your brand deserves consideration.
If you run a media website or news portal, you can also take advantage of push notifications. Apart from improving the quality of the visitor’s experience in receiving the latest information, the notifications you send can also increase the number of visits to your website.
However, don’t forget to make arrangements so that the information or news received by users matches their interests to improve the user experience. Don’t forget, you can also take advantage of this notification feature to insert some promos, if necessary.
Not limited to the three types of websites above, you can also apply push notifications on your website if needed.
In this article, we have discussed push notifications, from understanding to what websites are suitable for using this one feature. However, so that the quality of the experience for your website visitors can be maximized, don’t forget to use the best cloud hosting that is fast, secure, and always reliable. Hope this article helps.
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