Pumatic expands its programmatic platform for publishers

Mobile World Congress, Barcelona, Spain March 2, 2015 — PubMatic today introduced the supply of programmatic native advertising as part of its One Platform for publishers. This standards based solution advances the native ads market by empowering publishers to carry seamless native content studies at scale. For the first time, publishers have a single platform with the insights, real time analytics, data visualization and reporting had to manage and monetize their native commercials media approach across displays and sales channels. PubMatic’s native solution permits publishers and media buyers to develop contextually focused native ad units that deliver better reach and rich user engagement.

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