“Covid lockdown has forced brands to take a position more in digital media, they comfy reigns of high construction values and content material lead times. Influencers have stepped up to shoot content faster, cheaper and more relevant to the climate. Instead of mandated prescribed frameworks, raw content material where influencers can add their style on flavor to the recommended brand has become the new type of ad production and have matured our industry giving dealers access to even more professional functionality driven influencers. ” Paulina Anna Solway Paulsen, Managing Director, UK PULSEPOWER InfluencerMarketing covid19 Back in 2014, Christoph Kastenholz and Lara Daniel sparked the assumption of developing a corporation with a vision of reshaping the ads arena via influencer advertising and marketing. Today, Pulse Advertising and Management are getting the leader of this industry, working a team of 125+ people across 5 places of work and recognized as a companion of McKinsey, Instagram, TikTok and Google.
We attached with Chris, a Forbes 30under30 leader and a TEDx speaker, to be informed more about his insights into the industry and himself.