Publishers see video ad revenue begin to rebound on Facebook, Snapchat, YouTube Digiday

Publishers saw their platform video ad sales begin to decline in mid March after many advertisers stopped buying digital video ads or dialed back their budgets in light of the coronavirus outbreak. That pushed platform video ad prices down by as a minimum 20% for lots publishers in April, and it pushed publishers to increase their video volumes and lengths to enhance views and watch time a good way to counterbalance the reduced ad prices. As a result, publishers were able to lessen the earnings drop off. That put them in position to get well more quickly as ad dollars again to the market and the greater demand pushed up ad prices.

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