Public Relations Pros Must Be Social Media Ready Social Media Explorer

According to a study published today by Eric Schwartzman’s iPressroom, in collaboration with TrendStream, Korn/Ferry International and PRSA, that belief is a normal actuality. The report, titled, “2009 Digital Readiness Report: Essential Online Public Relations and Marketing Skills,” shows that public kin owns the obligation for web strategy relative to running a blog, podcasting or RSS; social search; social networking; microblogging and, to a lesser extent, web content material control. PR prevails compared to advertising and marketing, IT, HR and Executive Management.