The American millennial demographic can be divided into five distinct classes based on how it interacts with Internet technology. First, 23% of the millennial population is less engaged online compared to other Millennials earning the tag “electronic window clients. ” Out of these, men are most people 58% and girls the minority 42%. Up to 26% of the millennial inhabitants can be categorised as “digital socialites” because they are highly engaged online.
Unlike in the prior category, women dominate accounting for 55% of digital socialites that means males make up the closing 45% change. At the same time, 23% of Millennials are extremely tech savvy and heavily devour streaming content material and online video content. Sixty four percent of these web media junkies are male while 36% are female. At least 17% of the least digitally engaged Millennials are more likely to be unemployed with men and girls accounting for 53% and 47% of the unemployed respectively. Finally, 15% of Millennials are highly engaged.
Out of those, 57% are male and 43% are female. Due to their tech savvy nature, Millennials represent the smallest group of newspaper and mag readers. In fact, they account for less than 31%, 35%, and 33% of readers who devour mag content via capsules, PCs/laptops, and smartphones respectively. They also account for 20%, 32%, and 48% of US web users who devour newspaper content via tablets, PCs/laptops, and smartphones respectively. On the other hand, Millennials are only second to the Gen X when it comes to number of those that use the Internet. In the US, 35% of Millennials, 38% of Gen X, and 28% of baby boomers are Internet users.
In addition, Millennials spend the least period of time looking TV 2. 4 hours in comparison to Gen X 2. 61 hours and baby boomers 3. 78 hours. Millennials also account for the smallest percentage of radio listeners 31% when compared to Gen X 35% and baby boomers 34%.
Millennials are heavy social media users. In fact, 89% of American Millennials use social networking sites often. In comparison, 82% of Gen X and 49% of senior Americans use social media regularly. With that in mind, 82% of Millennials use social media to have interaction with brands or marketers, 49% follow their favorite brands or sellers via social media and 38% use social media to discover brands. For the other generations collectively, 65% use social media to have interaction with brands or agents whereas 31% use social media to follow their favorite brands and agents.
Only 26% use social media to explore brands. Up to 53% of Millennials make purchases online. In comparison, only 28% of Gen X and 10% of baby boomers use the Internet to purchase goods and facilities. While searching online, 31% of Millennials are likely to use either a PC or a telephone. In evaluation, 23% and 15% of buyers use PCs and smartphones to buy online.
Generation X consumers are more likely to use a tablet 18% while looking online. On the other hand, 28% of Millennials and 24% of baby boomers use a tablet to buy online. Due to their restricted tech advantage, baby boomers usually tend to use a PC 18% than a telephone to shop online. Thirty one % of Millennials and 13% of Gen X consumers are likely to use an identical instruments for online browsing functions. Warby Parker has capitalized on the cash spending habits and choice for social and environmental duty to market their products to Millennials.
In the US, 77% of Millennials trust the economic system plays a role in the way they save and spend money. Furthermore, 87% of Millennials have shown the will to make purchases that experience an environmental or social benefit. The shoe store Toms has used advertising strategies that capitalize on the propensity of Millennials to use social media to reach millennial buyers. Presently, 77% of Millennials use social media to have interaction with brands on CSR issues compared to the US average of 53%. Take note 91% of Millennials prefer brands linked to a good cause compared to the US average of 85%. The ride sharing company Uber has capitalized on the ambivalence of Millennials in opposition t car ownership to grow its enterprise.
Only 15% of Millennials believe it is necessary to own a car, while an extra 25% say it is critical but not a priority. While mobile gadgets are one of the best channels for achieving Millennials, you’ll want to have a multi platform advertising approach since many Millennials own multiple instruments. For example, 55% watch video content on more than one instruments. Customization should also be a part of your marketing method as a result of 85% of Millennials are likely to purchase personalized goods/facilities. Another factor to imagine is authenticity since Millennials are inclined to dislike deceptive promoting.
Publishing informational blogs can also assist you to reach Millennials given one in three Millennials use blogs for analysis purposes before making purchases.