Providing a Valuable Platform for Advertisers, Content Publishers, and Users Advancing Content

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We trust users should have the ability easily to be mindful what content material is promoted, who it is from and why they are seeing it. It is the user who owns the profile: only a Firefox user can edit their very own looking history. And for users who do not want to see Suggested Tiles, opting out only takes two clicks from the New Tab page, without having to read a lot of instructions. To deliver Suggested Tiles we do not retain or share private data, nor are we using cookies.

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If you are looking to learn more about how Suggested Tiles offer protection to a user’s data, we produced this infographic, and the Mozilla policy team have defined the particulars of how our data concepts translate to the data policy for Suggested Tiles. Suggested Tiles should help advertisers and content material owners connect with tens of millions of Firefox users, and do so at a time when the user is receptive to hearing from them, making it a much more useful connection. By delivering content studies in line with the user’s recent and most frequent shopping, we know when content material can have high relevance. And because we are providing this content early in a searching consultation – as opposed to jumbled in with the user’s undertaking – we all know they are more likely to engage with it. We already have some very happy companions for Directory Tiles, and I am confident that Suggested Tiles will deliver even higher levels of engagement.

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