Not especially, we suggested combining Facebook targeting with people based advertising options to make sure our home goods client reached high interest prospects. The Facebook ad campaign focused home organization interest groups with above natural family incomes and a custom viewers segment produced from first party data anonymized and imported into Facebook for retargeting. The custom audience segment featured the emblem’s top 30% of spenders, which means those who have shown high conversion rates ago. Tapping into these high value spenders from their own data proved a hit and produced a $5 higher ROAS than the universal interest groups.
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