Today we’re introducing the Ad Library Report for ads concerning politics and problems with significance within the European Union. The report will let people easily see how many political and issues ads were run in a given country – as well as aggregated advertiser spend and top searched key phrases in the Ad Library. It will also come with basic advice just like the name of the Page working each ad, the “Paid for by” disclaimer and a link to the ads in the Ad Library. The report could be refreshed daily, and folks can decide to see spend data for the last day, week, month and/or 90 day period .
The report will also come with combination spend by region for every country. Anyone can access the report despite whether or not you’ve got a Facebook account. You can view the report here: o increase transparency, all ads associated with politics and issues on Facebook and Instagram in the EU must be clearly labeled — including a “Paid for by” disclosure from the advertiser at the pinnacle of the ad. This means that you can see who is buying the ad and, for any company or organization, their touch details. When you click on the label, you’ll be in a position to see more guidance such as the campaign budget linked to a person ad, how many people saw it and their age, area and gender. We are inviting all political campaigns to begin the ads authorization method now and we are able to start to block political or issue ads that have not been correctly registered from mid April.
Many people have an interest in getting assistance in regards to the ads run by political campaigns. This information is especially useful for election regulators and watchdog groups. We have built a new tool called Ad Library to make it easy for every person to discover about political or issue ads on Facebook. Here you’ll see all the ads that experience been categorized as regarding politics or issues and we will keep them in the library for seven years. When you click “See Ad Details” for these ads, you’ll see advice on the variety of times the ad was viewed, and demographics about the audience reached including age range, place, and gender.
As well as permitting anyone to browse and search in the library, we are expanding access to our API so news corporations, regulators, watchdog groups and people can hold advertisers and us more in charge.