The click via rate is progressively reducing. While ago online advertisement enticed a good variety of users to click, over the time people became more proof against marketing charms. Large number of cyber web users actively block the ads through browser extensions. Many others simply decide to ignore them.
Some ad formats are not normal at all, because they invent a distraction or steer clear of people from quickly achieving the desired content material. For instance, in its place of paying consideration to the video ad, some people will just watch the countdown clock ready to skip the ad and proceed to their video.