On the bad end, in the event you run a SmartCPA crusade, the functionality of your crusade is analyzed. If it falls below a definite threshold of functionality, it transitions into a CPM crusade, kind of. Basically, if the campaign is a success, you just pay for the activities taken. That’s how something like Facebook works; the impressions are free however the actions cost money, though preferably the cost is still less than what you get out of the action in return.
On the other hand, if the campaign is not a success, you could be charged for the impressions as if it was a CPM crusade. This means which you could’t deliberately run a bad campaign to get free impressions and take advantage of the system. Another problem is that you just’re not given a large number of targeted focused on. I know we’re spoiled with things like Facebook’s focused on, and I don’t expect that level of detail out of smaller third party networks. But for a community that’s heavily focused on mobile site visitors like Propeller, you’d think they would be more true with device targeting.
You can choose to target just Android, and just Android 4 or 5 or whatever, but that you could’t target sub models. This is crucial if you’re pitching a proposal that is more proper to a particular version than another edition.