PROGRAMMATIC I/O New York

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Kelly Abcarian is a media analysis govt with greater than 17 years of industry and technical management in aligning cross product solutions for television, electronic and cross platform content material and commercials. Kelly is presently Senior Vice President for Product Leadership at Nielsen. In this role, she is guilty for the strategic vision and roadmap for Nielsen’s National TV Ratings and Total Audience items, focused on the convergence of devices and cross platform viewers dimension. Since joining Nielsen in 2005, Kelly has held numerous senior roles managing the company’s largest era systems and servicing consumers in the Watch and Buy segments of Nielsen’s business. Kelly is frequent speaker at industry events and is a member of the IAB Advanced TV Advisory Board in addition to being an active participant on the MRC Standards Committees.

Karthic Bala is the Chief Data Officer at Condé Nast. In his role, he is responsible for making certain that at Condé Nast has a data driven culture, the merchandise built enhance the company’s data asset, the clients get the most effective analytics in the trade to justify their funding and the users get the main relevant content material. Karthic has created and supported the build of the main advanced team that uses the newest techniques to trap data, bring together and combination all available data sets and build tools to access and visualize the insights generated by the team. The team also is guilty for using statistical modeling techniques to are expecting viewers needs and to offer them with the main applicable items. Karthic has introduced Condé Nast Spire, a game changing data platform that optimizes campaigns to improve consequences using off line transactions. Prior to Condé Nast Karthic was the President at Everyday Health heading the Precision Health Data Institute.

This department enabled the agency’s largest assets, people and information, work together to realize a aggressive advantage and supply customers with the main effective solutions. At Everyday Health Karthic has built the main advanced ROI measurement generation in the pharma trade. The models find the correct audience target, both patrons and HCP’s Health Care Professionals, to build and execute an integrated solution that matches the content intake to actual prescriptions and using personalization it enabled the company to grow it’s earnings by 12x. Karthic was a part of the team that built these solutions that took the agency public in 2014. Krishan Bhatia serves as EVP, Business Operations and Strategy for NBCUniversal’s Advertising Sales department,reporting to Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships.

Bhatia oversees the division’sproduct functions, technology platforms and operations in addition to the strategy, insights, dimension andanalytics functions — spanning its TV and digital portfolio. Bhatia leads the company’s digital and knowledge driven advertising choices, under the Audience Studio umbrella,adding NBCUniversal’s programmatic, addressable, linear optimization, and social ads functions. He alsomanages the company’s ads partnerships, including with Comcast, Amazon, Apple, Buzzfeed, Oath, Google,Hulu, Snap, Twitter and Vox. Bhatia took on his role at NBCUniversal after Comcast acquired the agency in 2011 and at the start led the integrationof Comcast’s and NBCUniversal’s digital advertising companies. He joined Comcast in 2005 as a founding executiveteam member of Comcast Interactive Media, where he played an instrumental role in creating and becoming the digitalmedia enterprise for Comcast via acquisitions and partnerships. Prior to Comcast, Bhatia was a Principal with Booz Allen Hamilton’s Global Media and Entertainment Practice in NewYork, advising lots of the world’s optimum media and generation companies.

Bhatia serves as a board member of OpenAP, TrustX, Digital Content Next DCN and the Trustworthy AccountabilityGroup TAG. Prior to becoming a member of Turner, Chaturvedi held nearly two decades of leadership experience operating ad sales, product management and advancement, advertising, operations, and enterprise and company advancement teams. He served in senior management potential at most excellent publicly traded corporations aQuantive and IAC/InterActiveCorp, in addition to held the role of chief operating officer for several task backed groups in the ad tech, mobile, social, healthcare and e commerce spaces. Most these days, Chaturvedi was the chief operating officer of Taykey, a leading company of trend based viewers solutions for dealers. Turner, a Time Warner company, is a global amusement, sports and news agency that creates top rate content and supplies exquisite reviews to fans whenever and wherever they eat content material.

These efforts are fueled by data driven insights and business most advantageous generation. Turner owns and operates probably the most most helpful brands in the world adding Adult Swim, Bleacher Report, Boomerang, Cartoon Network, CNN, ELEAGUE, FilmStruck, Great Big Story, HLN, iStreamPlanet, Super Deluxe, TBS, TCM, TNT, truTV, and Turner Sports. To learn more about Turner visit Cimino – service provider turned information superhighway entrepreneur – is a 20 year veteran, pioneer and innovator of electronic marketing and e commerce. As Prohaska Consulting’s Global Head of Data Strategy, Paul helps consumers become ‘data first’ agencies, so that they can make more knowledgeable decisions via using better approaches and tactics to give protection to, govern and leverage data for programmatic section and attribution models. Paul co based Brilig in 2009, creating an impressive cooperative DMP/Data Exchange, which bridged direct marketing and digital advertising and marketing. Brilig’s fulfillment is evident in its being received by Merkle in 2012.

Before founding Brilig, Paul served as CTO at QualityHealth. com, a electronic health media company, where he conceived and patented Healthographic targeting. Prior to that he was co founder/CEO of Snickelways Interactive, a 300 person, most suitable e trade answers company, where he created the first B2B Extranet. Previously Paul worked at ATandT/Downtown Digital, a Bell Labs ITV think tank producing the 1st interactive television e trade programs. Kerel is the Senior Vice President of Product Marketing at LiveIntent. He leads the product marketing team and works carefully with sales, product, purchaser fulfillment and advertising to drive cognizance and adoption of key merchandise and contours LiveIntent clients want to be successful.

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Kerel has 20 years of electronic media adventure building and finest Advertising Operations, Account Management, Partnerships and Product Marketing Teams. Prior to LiveIntent, Kerel Cooper held positions at Advance Digital as the Senior Director Ad Platform Strategies and JupiterMedia as Director of Advertising Operations. Emily Del Greco is a leader in the programmatic industry with a 16 year history of innovation in expert amenities and is President of the Americas at MightyHive, the authority on programmatic transformation and a leading media consultancy. Prior, Emily founded Del Greco Solutions Inc, to offer unbiased advisory for retailers, media owners and investors and acted as Senior Advisor to McKinsey and Company’s Consumer Tech and Media practice. Emily’s consulting approach relies upon her adventure as an operator: as VP Sales and Operations at demand side platform Adelphic and nearly 8 years at Google in sales and technique roles across YouTube, Invite Media and DoubleClick. Angelina Eng – a pro government with 23+ years of digital media, advertising and marketing and operations experience.

Angelina currently oversees the media and information answers at Morgan Stanley. Angelina has in the past worked at Merkle Inc, Dentsu Aegis, Publicis Modem, Integrated Media Solutions, J. Walter Thompson and Young and Rubicam. She can often be found at major business conferences as speaker or a panel member at events equivalent to for the IAB, AdMonsters, Digiday, AdExchanger, etc. Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2015.

Mary K. Engle directs the Federal Trade Commission’s Division of Advertising Practices. The Division is guilty for imposing truth in advertisements principles for national ads matters, including claims about food, dietary dietary supplements, and medical gadgets, in addition to social media and digital generation advertising practices. Ms. Engle joined the FTC as a staff lawyer in 1990, has held a couple of control positions in the FTC’s Bureau of Consumer Protection, and has served as an guide to a Commissioner.

Before becoming a member of the FTC, Ms. Engle practiced law with a firm in Washington, D. C. She received a J. D.

from the University of Virginia School of Law and an A. B. from Harvard University. Joan FitzGerald has been at the leading edge of ads industry innovation across her career, that specialize in advanced concentrated on, attribution analytics, and answers that reduce friction to bring more value to brands. Joan is senior vice chairman sophisticated TV global partnerships at PremiumMedia360, the most efficient advertising data automation company, offering seamless data synchronization and information connectivity among ad agencies and media company companions.

Joan has held huge company advancement and product management roles, adding vice chairman at TiVo Analytics, where she launched an advanced audience concentrated on and media planning platform for national tv. As senior vp at comScore, where she pioneered comScore’s first cross platform dimension answer. Joan is a renowned trade expert, a common speaker at industry conferences and posted in lots of trade magazines. Joan was provided a David Ogilvy Award by Walmart and was offered a patent on media dimension methods. Andrew Frank covers advertising and ads. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr.

Frank focuses on best practices for data driven advertising, adding how organizations can use data to drive sales, loyalty, innovation, brand value and other business goals. He also makes a speciality of emerging advertising technology and trends, adding advertising purposes of artificial intelligence AI and machine studying, algorithmic advertising and marketing, and advertising and marketing among Internet of Things IoT. Mr. Frank also focuses on commercials generation and company trends. His research makes a speciality of new alternatives in digital commercials leveraging mobile, social, video, and superior TV structures and channels, and using advanced concentrated on, metrics, interactive design, and real time ad operations.

Chris Guenther is Senior Vice President and Global Head of Programmatic for News Corp, focused on driving programmatic and ad tech collaboration across the media and advice company’s global houses. Formerly, he was Vice President of Business Operations for Hearst Magazines International, working on sales operations and programmatic advertising across the electronic businesses outside the USA. Mr. Guenther prior to now served as VP, Digital Operations and Monetization at Conde Nast. Prior to that, he was head of Business Development for the Wall Street Journal Digital Network, and worked in the Corporate Strategy and Franchise Development groups of Dow Jones.

He was also an affiliate at the Jordan Edmiston Group, a boutique investment bank focused on media. He has a master’s degree in enterprise from Columbia University and a bachelor’s degree from Colgate University. Max Jaffe is the Programmatic Practice Lead for the US at GroupM. In this role, he oversees the all, fully embedded, Programmatic teams across Mindshare, MediaCom and Wavemaker, focusing on developing best practices, innovation and overall expertise in the observe. Utilizing the flexibility and class of GroupM’s position in the marketplace, as well as his hands on Programmatic knowledge, Max has developed strong partnerships with publishers, SSPs and DSPs focusing on topics akin to sophisticated optimization methods, transparency, supply chain optimization, to call a few. Max is a relied on associate to GroupM agencies, clients, and vendors thanks to his direct and honest approach to the panorama, in advance and transparent comments to partners, and a continuing push for greater knowledge and schooling, both internally and externally.

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Jaan is a 20+ year veteran of digital media with huge experience in sales, business advancement and technique. He recently joined PubMatic from Yieldbot, where he was the SVP, Market Development. He joined the real time customer intent concentrated on begin pre income and led writer sales and service efforts, later adding everyday jobs for studying and development, plus product advertising. Jaan has held sales and sales strategy roles at AOL, sales control responsibilities at Showtime, was CEO of backed links ad community Pulse 360, introduced the 1st major professional sports league website on the Internet in 1996 NFL. com and led enterprise development efforts for sports broadcast generation company Sportvision, whose improvements come with the Emmy Award successful virtual first down “yellow line” for football.

Jaan is a graduate of Cornell University and lives in Verona, NJ along with his family. Prof. Johnson’s research on Internet Marketing examines online exhibit advertisements: the medium’s effectiveness and privacy issues. His ad effectiveness analysis uses large scale experiments to degree how and how much ads work. His privacy research quantifies the value of online behavioral ads to trade and considers the impact of policy and self regulatory approaches. Prof.

Johnson works with Internet corporations—including Google, Yahoo!and Facebook—to reply these questions with Internet scale data. Garrett Johnson is an Assistant Professor at the Questrom School of Business where he teaches “Digital Marketing Analytics. ” Prof. Johnson obtained his PhD from Northwestern University and BA from the University of British Columbia. Terence “Terry” Kawaja, is Founder and CEO of LUMA Partners, a strategic advisory firm concentrated at the intersection of media, marketing and generation where he guides established firms and electronic growth companies.

He is a seasoned investment banker with greater than 20 years’ experience and has recommended on more than $300 billion in transactions. He is a diagnosed expert in the Internet and electronic media sectors and is an outspoken Digital Evangelist. Hailed as the “Jon Stewart of Investment Bankers,” Terry has a reputation for prescient insights and radical candor and leverages this goal credibility for the advantage of consumers. Martin Kihn is SVP of Salesforce Marketing Cloud, helping to construct a vision and roadmap for Salesforce’s advertising and ad tech items. Formerly Research VP at Gartner, he led the data driven marketing apply, specializing in advertising clouds, ad tech, identification and analytics.

Before that he was VP and director of strategy and analytics at a whole lot of Publicis Groupe businesses, specializing in website and digital business plan and the optimization of exhibit and social campaigns. After earning his MBA from Columbia Business School, he worked for a time as a management consultant – an experience defined in his book House of Lies, which was the premise for a Showtime series of a similar name that premiered in January 2012. Coleen is a Senior executive with experience in marketing, strategic planning, electronic media and generation, with a robust track record of premiere high functionality teams. She is an MBA graduate with 15+ years’ experience, engaged on agency and client sides of the enterprise, including advertising and marketing and new product development for 3 iconic brands: American Express, Coca Cola and Intel. Prior to joining Merkle as Chief Media Officer, Coleen spent five years at Mediavest, part of Publicis Media.

She began as President of Strategy and Planning and was responsible for developing the agency’s communications planning methodology as well as its proprietary tools. Given her strong client relationships and leadership skills, she went on to imagine the role of President, Client Leadership at Mediavest. In this ability, she was responsible for strategic oversight, talent control and product delivery for key clients reminiscent of Comcast, NBCUniversal, Walmart, Post Foods, Heineken, Bloomin’ Brands, Travelers Insurance and Yahoo!. She was also a member of Mediavest’s Executive Leadership team of eight that decided the vision and total path for the agency. Her major consumers included PandG, LVMH, Reckitt Benckiser, Sears, Mars, Dannon and Chase.

Stephanie Layser is the VP of Advertising Technology and Operations at News Corp. Prior to News Corp, Layser based a electronic media consulting business to help publishers understand and make the most of programmatic advertising with ease. She managed a considerable number of of projects including full stack analysis, yield optimization best practices, proper reporting and analytics, go to market sales technique and programmatic trainings. Prior to that, she worked for Ashton Kutcher’s media initiate, A Plus, where she ran programmatic technique and became an early adopter in developing a posh header bidding solution using prebid. js. In her eight years in writer side commercials, Layser oversaw programmatic at Dailymail.

com and New York Post.