Programmatic Advertising Explained: Terms, Elements, Buying Methods

Table of contents: What is programmatic ads?Advantages of programmatic commercials Key aspects of the programmatic commercials surroundings SSP DSP Ad server Advertiser ad server Publisher ad server Ad community Ad exchange Agency trading desk ATD merits for advertisers DMP What does DMP do?User monitoring Cookies How cookies work Mobile advertising IDs Data types First party data Second party data Third party data Programmatic buying methods Real time bidding Private market Programmatic guaranteed Preferred deals Wrapping up.