But how does an RTB auction work?In simple terms, it’s precisely like a “real” auction or the variety of bidding seen on eBay – but with automation that acts upon the requirements set by the advertiser. Multiple advertisers are in a position to bid on an effect, and the winning bidder inclined to pay the most gets their ad shown to the user. This all occurs within a split second. For example, consider a state of affairs in a Gaming app where the player views an ad among levels.
As this happens, the mobile SSP runs an public sale. Advertisers can then make their bids and, within milliseconds, the highest bidder is chosen and their ad is served to the user.