An instance of this comes from Hopper, a travel company that built a mobile app that was introduced in 2015. Their crusade on Instagram Stories Ads particular “millennials,” a demographic well-known for making purchases via mobile apps. They promoted a whole bunch of deals a week through illustrations depicting dreamy destinations and areas from all around the world. While other travel agencies focus on those who are ready to make purchases instantly, Hopper targets a young audience that likes to plan ahead. Their app keeps their audience engaged through push notifications which show price alerts as prices drop.
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