Product release: New advanced optimization tool for performance advertisers Smadex

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Most mobile ad tech platforms do not give advertisers the optimization tools and transparency they are looking to manage their campaigns. That’s as a result of mobile Ad Networks and Demand Side Platforms tend to operate a controlled carrier model and that hides every thing from advertisers. Advertisers are the mercy of those demand structures and their ad ops team giving best efforts to optimize campaigns. For power users or advertisers that have user acquisition teams, that simply is not adequate – they need certain level advice to better understand how to scale campaigns and reach acquisition or monetization metrics.

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