Product Marketing Strategies You Must Try
Product marketing strategy is an activity that must be carried out to introduce the product more widely to the public. Below we will discuss the best marketing strategies that must be taken to increase sales of your business products.
Using Social Media
We all agree, social media is the most effective marketing tool because almost everyone from different backgrounds is very active in using it. With social media, companies can interact widely with various groups, with low costs and high visibility or visibility. Social media also allows companies to choose the right community to market their products, so that what is offered has a great opportunity to sell.
Offering Products for Free
This method is considered very effective to attract consumers, because something that is free will be very difficult to pass up. Another reason why this strategy is considered necessary is because often a customer has not bought a product, because they have never tried about the product. A company can choose events or directly offer samples and free samples door-to-door to potential customers. If the product is in the form of services or digital media, the company can offer a free trial or try for free to attract potential customers to know a product.
Choose a Strategic Place
Strategic place is still one of the marketing strategies that should be considered, because with a strategic place of sale means your product has a higher likelihood of appearing and of course triggers high sales. These strategic site selection criteria must adjust to the targets and ease of reaching them. For example, if you decide to sell your boarding equipment needs, then selling near the campus area or school will make the possibility of your product selling quickly and being seen.
Give Incentives for Recommendations
A product will look good and can be trusted if someone recommends it. To get a recommendation or testimonial from a customer who has used the product, you must give an award in the form of an attractive incentive. The incentive for a testimonial does not always have to be in the form of money, but can be in the form of a product gift or a price discount. With this incentive the company indirectly wins two parties for marketing targets, namely loyal customers and prospective customers
Establish Good Relationships with Customers
Loyal customers are an important asset of the company. They have repeatedly bought your product and contribute regular income. If you do not want to lose a purchase, in the midst of the competition of many similar products, then there is no harm in you giving awards to customers who are loyal to the company by responding to customer input or give gifts directly for purchases they make.
Middle and Upper Class Marketing Strategies
- Lower middle class target market
The lower middle segment is very sensitive to the quality of the product being sold, the principle of “best product will sell itself” discussed in the first section applies to this target market.
The logic is basically, people with lower middle income will definitely consider carefully every money that comes out of his pocket. The principle of cost and benefit is a major factor in their subconscious.
Therefore, if this middle class becomes the main target market of your business, you must be prepared to bleed to compete in quality with similar products from other competitors.
- Target market for the upper middle class
Having a target market for the upper middle class does not mean you have to mortgaged quality, instead this market segment sometimes has its own quality standards that can be above average.
However, quality is still not the primary consideration of the upper middle class in choosing a product. Suggestions, image, and value of your product have a big role in determining whether your product sells in this market or not
That is why, today we see big brands competing in making a good image in their company. In the world of trading, for example, a fair trade certificate has begun to be known which guarantees a business to impose a fair price on suppliers and employees.
This fair trade certificate is expensive, not playing, why? because it’s important to build your company’s image in the eyes of other business partners.
By having the highest quality products, there are several benefits that we can get, including:
- Positive testimonials from customers, it can also affect the decision to buy from other potential customers
- Repeat orders or repeat orders, this is certainly what you are looking for if you want to start a sustainable business. If the customer does not give up buying your product, then when he needs it he will buy it again.
- It’s easy to get a reseller and enter a retail store, if your product is already known for its quality, of course the retailer will be happy to accept your product because every purchase will certainly provide a margin for them.
After this product marketing strategy goes well, you also have to start managing finances well. Because with good and proper financial management, the business will continue to grow.