Product Branding Tips Using Video Content
Marketers in this century understand that video content is an important component of business branding and product marketing efforts. This is confirmed by the results of various studies examining this matter. The average business publishes eighteen video marketing content each month. And the content is welcomed by consumers or customers. About 85% of consumers say they are more interested in seeing a brand than video content.
Today, the various channels available for video content marketing are constantly expanding. So that making and publishing videos for branding activities will be more effective. This also has a significant effect if you design a vision and mission related to video branding and business marketing. It is not enough to just select and create a video content concept as a business marketing medium. You need to create a variety of video concepts that will contribute to your business marketing targets in different ways.
One of the most important considerations when creating video content is the style of video you choose to produce. Then it is integrated into your marketing strategy and objectives. For example, as a first step, you need an entertaining video to attract subscribers. Then maybe you can create heavier video content to educate subscribers. This is done to attract a deeper interest in them to know and buy your business products.
If you are not sure what form of video content fits and helps reach your business marketing goals, here are four types of video styles or forms to choose from:
The first time you present your brand, you need to explain the main function and how you add value to the product in video content. For example, when describing a new product feature, explain it simply and informatively. With a video duration of about 3-5 minutes, it can make it easy for customers to receive the information conveyed.
Video tutorials are an effective marketing tool. This is because the video tutorial looks simpler, more informative, and educational. This video format also seems SEO-friendly (Search Engine Optimization) so it is expected to be able to capture a wider range of customers. The important point in making a video tutorial is that it is enough to focus on a maximum of 1-3 exclamation points per video tutorial. Don’t let your video tutorials provide information that is too broad to make consumers or customers not interested in watching your video.
As an alternative to other video content, video interviews can serve as an effective branding tool. The interview video is not as stiff as you think. Because you can combine variations by inviting several relevant sources such as industry experts, members of your business team, CEO, or influencers who can offer recommendations, suggestions, and other attractive things about your business product brand.
Like video tutorials, the interview video format is also quite popular and easy to understand. The interview video will produce organically optimized content. So it will increase traffic on your website or video channel when it is distributed properly. The trick to making a great interview video is to feature a video title that invites questions and attention from the public. And have you or the moderator in the interview video ask open-ended questions that will spark your audience’s interest and attention.
Although animated presentation often evokes a “childish” form of cartoon imagination, creative marketers can develop this animated video content in an effective, informative, and perhaps even more attractive manner than the two video forms described previously. Animated videos facilitate branding opportunities that cannot be obtained from video packaging that uses real props or talents. You can create a short animated video that is entertaining and easy to remember while giving consumers brand information. Another advantage of making animated videos is the potential to represent anything, not just a formal impression.
It seems like every major company has at least one cultural video. Pack a cultural video with a variety of employee activities and cultures and inform customers or clients with a personal touch and feel more “relaxed”. It aims to break away from the stereotype that videos of business or corporate culture do not merely exhibit rigid teamwork activities. No matter what type of company or business you are, make sure your culture video authentically represents the business brand. Because if you don’t, the results will feel fake and forced, which in turn raises doubts and distrust of your customers or business customers.
It is undeniable that product branding using video content plays an important role, especially in the second decade of the 21st century. You can choose one or two of the four alternative styles or forms of the video according to your business budget and marketing targets. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.