Produce Quality and Relevant Content for Your Audience
Article marketing has become one of the most popular marketing strategies to date. Did you know that 55% of marketers say blogging is one of their priority channels? Did you also know that marketers are 13x more likely to generate a positive ROI than those who don’t invest in blogging?
Over the past few years, many businesses have succeeded in increasing revenue, increasing brand awareness, and driving conversions by leveraging article content. The key is that the content they write is valuable – it’s not just having a blog; there must be a purpose or reason for its existence.
Then how can you create and manage a blog that can present quality content and suits the needs of your audience? Here are 4 things you need to do.
Determine the Main Purpose of Your Blog
The first part of your article marketing is to clearly define the main purpose of your blog. You may have decided on a blog topic for now, but that may not necessarily align with your main goals.
When thinking about the main purpose of your blog, ask yourself “Why does this blog exist?”
You must be able to answer these questions firmly and clearly. If you’re still struggling to determine the purpose of your blog, take a moment to ask yourself the following questions:
• What is the big goal that your company wants to achieve?
• What stories can support this goal?
• With whom can you share to achieve this goal?
• Is your team aligned with the meaning behind this goal?
Always Remember Your Buyer Persona
When writing, managing, and scheduling your articles – or anything related to your blog – make sure to keep the buyer persona in mind. Buyer persona is a description of your ideal target audience, or a group of people that you are targeting.
Ask yourself, “Who is that the perfect customer for your business?” and “Why do they have your product or service?” After answering these questions intimately , you’ll know the customer persona of your business.
After creating your buyer persona, document a detailed description of who that person is so you can refer to it when your business and blog has grown. You should always remember and refer to this description every time you write a new article.
In this way, you will be able to create articles that match the wants, needs, and challenges of your target audience. It will also help you turn your blog into a great conversion tool (For example, your article will show your audience why they need your product or service).
Observe Your Competitors
Observing competitors will give you insight into which strategies are working well and which are not. You will also find out what they are trying to do and what steps you need to take to excel.
Make a 5-10 list of your top competitors, and observe what they do with the articles on their blogs. Conclude the type of content they publish, the unique techniques they employ, and how they rank in search results for the keywords you target.
Do SEO Research
When your audience is looking for something on Google, you want them to find your blog and read it. To achieve this goal, you need to research the keywords they are looking for on Google so that you can use them in the articles that will be published.
You will have a greater chance of ranking better in search results by doing Search Engine Optimization (SEO) before you create your article. Better rankings will get your articles read by more people, and it’s a great start to helping you generate conversions.
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