Private Exchange Business of Apps

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Smaato is a mobile commercials and app monetization platform. It aspects mobile first ad community and ad server solution for publishers and app builders. Smaato hosts the biggest impartial mobile ad trade with global reach. For advertisers it offers Smaato Demand Platform with sophisticated traffic optimization facets, for publishers Smaato Publishers Platform that lets them obtain high fill rates and yield high eCPMs. Taptica is a mobile user acquisition platform, offering ML algorithms powered ads solutions to brands and app builders.

With a big community of accredited publishers, Taptica is able to arrive greater than 200 million mobile users around the world. On the ads side of items, the platform makes a speciality of producing relevant and dependable audiences for apps and games and in addition offers a high volume of media, including RTB exchanges.

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