These core Principles and their underlying measurable and verifiable metrics form the foundation of a new way ahead to navigate the more and more fragmented media atmosphere advertisers face today. The undersigned are committed to making their exchanges compliant with these Principles. They give publishers and buyers alike complete self assurance in a fair, transparent, and verifiable programmatic industry. We comply with hold ourselves to these standards, and to carry the broader programmatic marketplace accountable to those Principles.
We needs to be good stewards of the commercials dollars we’ve got been entrusted with.