Digital Advertising GrowthFactsIndia is the second one fastest turning out to be electronic market in the world, the third biggest Facebook market, the sixth largest Twitter market with 13 million debts, and it has the second maximum base of LinkedIn users on the earth. The Internet and Mobile Association of India IAMAI and research firm IMRB says digital spend is likely to grow 54 per cent in a higher three hundred and sixty five days. The industry generated sales of Rs 2,851 crore in 2011/12, which will grow to Rs 4,391 crore in 2012/13, says IAMAI. Digital medium spends at the company are transforming into in triple digits as in comparison to overall advertising spends which are growing at 30% per annumDigital commercials NIT BITSTravel companies are the most appropriate users of digital commercials. Cloud Computing , video advertisements, gaming and mobile advertising are the trends to be careful in 2012.
Auto maker Tata Motors designed a social media road trip for its Nano that was only webcast on youth channel MTVs online page in May. In 21 days the initiative generated greater than 100 videos and over 100,000 tweets. Shoppers Stop Ltd, which runs the branch store chain Shoppers Stop and hypermarket chain HyperCity, has the eighth largest Facebook fan page among brands online in India with three million likes. Its videos on youtube. com have got near 600,000 views.
Deodrant brand Axes community page on Facebook has in far more than 10 million fans. With Axe India contributing greater than 2. 5 million, its the second one largest contributor to the global fan base. Watch out!Feature phones will carry commonplace functions akin to Foursquare, WhatsApp, Angry birds, Flickr, Orkut and RenRen into these phones; which was beforehand the prerogative of smart phone users solely. The total mobile cyber web user base is currently near 100 million. Due to this explosive growth the variety of mobile internet users is anticipated to be twice as that of PC web user by end of 2012 The year 2012 will mark the steady rise of impartial developers with a purpose to give a thrust to mobile ad industry.
3G roll out has benefitted the mobile tv software so one can evolve as a good medium for advertisers. Currently mobile commercials spend India is anticipated at Rs 180 crore , and is anticipated to augment by 40 per cent in a better 365 days.
