Pre roll YouTube Ads That You Wouldn’t Want to Skip

But the ad has basically barely begun. Whilst the actors remain frozen, the family’s pet dog climbs onto the table and slurps its way in the course of the spaghetti. Whilst this ensues, and only 15 seconds into the ad, Geico’s logo has been unashamedly placed in the course of the screen and the product proposition has been in actual fact announced. The ad purposefully defies a number of rules in the ads manual, and its reaction showed just how vital it is to challenge the norm – it won the prestigious Grand Prix in Film at the Cannes Lions Festival 2015 and gained more than 14 million views, in line with Geico’s Senior Marketing Director Amy Furman.

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