Portals and KM: Adweek’s Brian Morrissey on Twitter Success Factors

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I recently spokewith Adweek’s Brian Morrissey about Twitter and types. He began with thethought that Twitter offers a challenge for old fashioned advertising people whoare used to crafting messages and arising with clever ways of presentingthem. Whiie Twitter can be used to broadcast your message, this technique willusually fail. Instead of questioning of Twitter followers as a passive audiencefor your messages, consider them as the ideal focus group. It allows you tolisten to what others are saying about your brand and have interaction them inconversations to tackle their concerns and encourage their praise.

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