Pixalate Releases Q Programmatic Seller Trust Indexes

Per the MRC, “’Fraud’ is not intended to represent fraud as described in loads of laws, statutes and ordinances or as conventionally used in U. S. Court or other legal proceedings, but rather a custom definition strictly for ads dimension functions. Also per the MRC, “‘Invalid Traffic’ is described commonly as traffic that does not meet bound ad serving quality or completeness standards, or in another way doesn’t represent legitimate ad traffic that will be included in measurement counts.

Among the the explanation why ad traffic may be deemed invalid is it is as a result of the non human site visitors spiders, bots, etc. , or recreation designed to supply fraudulent traffic.

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