Pinterest is all concerning the visuals. From infographics, to charts, to advice guides, your brand should augment your visual content material in an effort to reach your audience. General Electric GE is a very good instance of a corporation that uses Pinterest to blow their own horns their products. GE has a board called “Badass Machines,” which illustrates different applied sciences that are produced by the company. Examples incorporate wind machines, aviation engines, and locomotives.
While any company can post photographs in their products, GE does things a bit differently: They post visually stunning images that are either filtered via an modifying application or taken at an interesting angle. The mixture of the 2 amps up their Pinterest page, while promoting their brand in a cool new way. This is something any B2B association can do, irrespective of the product or service. Sometimes your viewers wants to know more about you, your techniques, and your accomplishments before they join up or commit. While you could show what you’re all about on structures like Facebook, experiences show Pinterest users spend a bit of more time on the platform in comparison with Facebook — 34 minutes vs.
33 mins. When you have a more supportive fan base, you need to tailor your content in such a way, which makes you relatable. For instance, let’s say you desired to promote your agency tradition or a new face in your organization. Use Pinterest to share this advice. Wistia, a video internet hosting tool, shares content material like the pets of agency employees and behind the scenes images in their annual event WistiaFest.
