Performance marketing: agency, strategy for sales closings

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Performance Marketing Agency – Performance marketing includes a mix of instruments from online marketing. We present you here all areas and advantages, step by step. You will get to know: Social Media, Email Marketing, Affiliates, Display and Native Advertising, but also Content Marketing, Search Engine Ads and lastly Search Engine Optimization. Everything starts with the right strategy and a good performance marketing agency that understands your craft.

Strategy X: Performance Targets

Let’s start at the very beginning, if you haven’t had any exposure to tangible performance marketing before.

What is Performance Marketing?

Performance marketing directly translated would mean “performance marketing”. The primary goal of performance marketing is therefore not attention (technical term “brand awareness”), but for specific performance targets. This performance is measured by KPIs (technical term “key performance indicators”). One such concrete KPI is the CPL (“Costs Per Lead”), simply put: How much does a customer cost you? The smaller the number, the cheaper the purchase of a customer for your products.

The strategy in performance marketing is therefore not only oriented towards reach, it is above all about the implementation of concrete goals.

  • Increase interaction
  • Increase visitor numbers
  • Increase market share
  • Increase newsletter entries
  • Increase sales in e-commerce

Various online marketing tools are used for this purpose, including social media marketing, e-mail marketing, affiliate marketing, but also display advertising and search engine ads.

What are the benefits of performance marketing?

What are the benefits of performance marketing? Let’s briefly summarize the advantages and disadvantages:

Benefits of Performance Marketing:

  • Precisely measurable results
  • Targets verifiable with key figures
  • Data-based optimization of advertisements
  • Cost-efficient marketing

Disadvantages of Performance Marketing:

  • Real-time controlling through performance tools
  • Optimization of campaigns continuously

What are the performance marketing channels?

In performance marketing we use different instruments in online marketing for you.

KPIs: What are conversions / leads?

One of the great advantages of performance marketing is (as already mentioned), the precisely measurable results. You are measurable thanks to the KPIs that were set in the strategy. What are the most important KPIs?

Performance Marketing Manager Insights

Important key figures for your company include:

  • Cost per Click(CPC)
  • Cost per Mille (CPM)
  • Cost per Action (CPA)
  • Cost per Lead (CPL)
  • Cost per Sale (CPS)

Above you have also learned about the different tools, from social media marketing, to email marketing. Also in the individual areas, specific KPIs are available to you. Depending on the primary goals you have defined for your strategy.

Measurable, scalable, that’s performance marketing.

Example: Social media marketing as a tool

KPIs in social media marketing include:

  • Return on Advertising Spend (ROAS)
  • ROI (Return on Investment)
  • Post reach / Impressions
  • Followers and fans
  • Clicks, leads and sales
  • Types of interaction
  • Conversion rates
  • Mentions
  • Comments
  • Shares
  • Likes

Social media marketing

Advertise on TikTok, YouTube, Instagram and Facebook. Learn more about our agencystrategies, ads and ad formats, the individual apps and ad placements, as well as examples of the newer social app if you’re thinking about TikTok Ads for the first time.

The more campaigns that have been placed, the more expertise is already upfront, in each individual strategy. The better the strategy, the more efficient the use of your media budget.

The great advantage of social media advertising are especially the data treasures of the social media platforms, respectively their users. Facebook alone has an average of over 2,000 pieces of data per user. Starting with simple parameters like the place of residence, up to more complex connections. Learn more about social media marketing!

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Example? Farid goes viral for energy drink

Attention from Germany to Dubai + effects on sales. This is how performance-based, target group-oriented marketing works, right in the middle of “people’s lives”. Also the press writes: “Farid Bang starts the can challenge” and further “Of course he drinks from a can just like this and makes advertising for his partner at the same time as the diss” (Watson 2021).

PS: We can’t publish internal sales figures in the specific brand reference, but pictures say more than 1,000 words!

Email Marketing: Quickly explained

Email Marketing – Easy segmentation and personalization, scalable success, promotion of a new product, discount for customers, information about the company. There is hardly a tool that has had so much success in online marketing over a long time.

Email marketing campaigns

Save time, for example in tool selection. Also remember that data needs to be processed efficiently (for example, audience categorization). There are many tool providers, among others Sendinblue, CleverReach, Mailchimp,
GetResponse, HubSpot, but also Rapidmail. Right down to the newsletter design, the content and much more importantly, the strategy.

Funnels: Automated mails

The strategy is primarily about building a funnel (automated mails). Funnels are individual campaigns, coordinated email content, for specific target groups. Simply put: You are a DIY store and want to address craftsmen. Product X is then played out to different target groups, with different content. The processes are predefined, so to speak email 1, email 2, email 3.

Advantages of email marketing

Just a few of the benefits of email marketing at a glance:

  • Easy segmentation and personalization
  • Automated newsletter saves costs and time
  • Regular interaction with users
  • Simple A/B testing
  • Omnichannel campaigns can be integrated
  • Measurable and scalable success

Learn more about email marketing! Get in touch with our experts:

Display / Native Advertising

Native ads (also called native display ads) refer to all paid advertising formats that are discreetly labeled as ads. So, simply put, native advertising is advertising that doesn’t look like advertising. Native Ads offer small disadvantages, but mostly advantages. Did you know. According to a whitepaper by AppNexus, the CTR of native display ads is 8.8 times higher on average. According to Forbes, Native Ads increase purchase intent by a whopping 18%. We also always measure a higher CTR in our client projects.

We all know them: sponsored content. When reading online magazines, in social media platforms. Native ads nestle almost inconspicuously into the environment of the respective medium. Native Ads are therefore both visually, as well as personalized, content adapted to the environment of the advertising measure. Native Ads can be distributed in online advertising as well as in print advertising.

Advantages of Display / Native Advertising

Display / Native Ad in short:

  • Integrative advertising (inconspicuous)
  • Indirect sales promotion measure
  • Also for PR, Online Reputation, Brand Awareness

Content marketing

If you have people commenting, sharing or liking your content (on social media), you are doing content marketing. If you have intelligently linked content (website, Facebook, Youtube), you are doing content marketing. If you engage your users in your activities (through actions), you are doing content marketing. In short: write, link, market. Quite classic, isn’t it?

In social marketing, email marketing and search engine optimization:

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Exactly! You see, the term content marketing is nothing new. Although it is of course readily understood and sold among media agencies as a completely new era, content marketing is nevertheless, the simple, classic pick up of recipients (readers, prospects) with qualitative stalling, thoughtful and always with added value for your readers.

Advantages of Content Marketing

Good content marketing comes with many benefits.

  • Brand awareness increases
  • Traffic through good content + ads
  • Leads through reach
  • Revenue through leads
  • Rankings rise
  • Trust through added value
  • Authority over competition

Search Engine Ads

For e-commerce, there are now numerous options for digital advertising. From organic to paid reach. However, the most interesting for most online retailers is Google AdWords! Why? With exposure to AdWords, unaided brand awareness increases by 20%+.

Typical goals for the use of display ads are for example: Increase product awareness, promote brand and brand awareness, increase sales, but also lead generation.

Data treasure! Targeting with Google & Co.

What interests do users have? What do they want? Where do they come from? Which website do they visit? Which products do you look at in online shops? How much time do they spend on a particular topic, e.g. In an online blog? What friends do they have on social media? Which groups did you have to follow? All these questions can be answered by Google and accordingly users can be served with extremely precise ads.

The more precisely these ads are sent out (target group definition), the less budget has to be spent on the ad. This of course lowers the costs!

Advantages of Google Ads

Advantages of Google Ads at a glance:

  • Place ads on keywords
  • Advertise according to data (age, location, language, …)
  • Days, time and frequency can be planned
  • Cost = User / Scalable
  • Cost control
  • Local / global focus

Search engine optimization

Not only in e-commerce, but also for agencies, service providers and much more, rankings at the top of the search results are extremely interesting. Today we take a close look at the topic of SEO, SEA and SEM.

Around 3.45 billion search queries are currently made per day. In Germany, for example, 9 out of 10 search queries are made on Google. No one leaves page 1, a full 86% do not click further on page 2, that shows the relevance of the first page. 68% only look at the first 5 of 10 search results.

  • 3.45 billion searches per day
  • 9 out of 10 Germans use Google for search queries
  • 86% do not leave page 1
  • 68% only look at the first 5 of 10 search results (page 1)

Advantages of search engine optimization

Just a small overview of the advantages:

  • Acquisition of new customers via XL platform Google
  • SEO is sustainable and measurable
  • Targeted for exact keywords
  • More visitors for site / online shop
  • Better texts, more conversion
  • SEO increases the awareness

Learn more about search engine marketing! Get in touch with our experts:

Best practice from the travel industry.

Contact: Contact

You want to bring your performance marketing up to date and show the competition “how it’s done” as state of the art? Then get in touch with our contact persons. We look forward to your inquiry.

Jobs: Careers for Performance Marketing Managers

You have experience as a Performance Marketing Manager and are looking for new challenges for your career? Apply now in our agency!

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