Get granular for your search terms and keywordsKeywords or search terms reminiscent of, “Gold Coast accommodation” or “Gold Coast hotels” are expensive to buy and are too standard. The end user, the customer, using these terms may be searching for a motel, an residence, and even holiday park, that is no good if you manage a resort. Such search terms can produce lots of site visitors, but no increase in bookings. It is far better to use more actual search terms equivalent to “Surfers Paradise self catering break house” or “Bundall 3 star hotel”.
Highly targeted search terms are more likely to produce bookings and are often cheaper to bid on as a result of they’re less competitive. It’s all about Return On Investment ROIWhatever you spend your ads dollars on, you’ll want to be browsing to get the best ROI for you to achieve. Measuring ROI is straightforward with AdWords. Ask your digital advertising consultant or campaign supervisor to establish Conversion Tracking in your account. This comes to placing monitoring code in your site to measure in the event you get a sale via your booking system. When a customer clicks on your AdWords campaign, goes to your site and makes a booking, a conversion can be recorded on your account.
The dollar value of the booking will show and you’ll evaluate it to the amount you’ve got spent on your campaign to get the booking giving you a very measurable ROI. You can also then see which search terms are becoming effects, which of them aren’t, and modify your bids for this reason.
