There are various styles of PPC ads, but one of the crucial commonest types is the paid search ad. These ads appear when people look for things online using a search engine like Google – especially when they are performing commercial searches, meaning that they’re searching for anything to buy. This could be anything from a mobile search any one attempting to find “pizza near me” on their phone to a local provider search someone searching for a dentist or a plumber of their area to any person shopping for a gift “Mother’s Day plants” or a high end item like company program. All of those searches trigger ppc ads.