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Pay Per Click Advertising: What Is PPC Advertising?

Posted on July 22, 2020

There are various styles of PPC ads, but one of the crucial commonest types is the paid search ad. These ads appear when people look for things online using a search engine like Google – especially when they are performing commercial searches, meaning that they’re searching for anything to buy. This could be anything from a mobile search any one attempting to find “pizza near me” on their phone to a local provider search someone searching for a dentist or a plumber of their area to any person shopping for a gift “Mother’s Day plants” or a high end item like company program. All of those searches trigger ppc ads.

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