Partnerships : What is a PRM and should I use one?

Salesforce PRM integrates tightly with the agency’s present CRM functionality—users can launch and customize a complete client portal for both laptop and mobile, without wanting to learn new tools or code. Salesforce also adds out of the box lead control workflows, and channel performance report—agencies can bring qualified results in partners immediately, prevent lead conflicts, and more. The numbers back this up: Salesforce claims that businesses that use Sales Cloud PRM have observed a 46% increase in associate engagement, a 33% augment in deal registration, and a 33% increase in accomplice collaboration.