The Outdoor Industry Association just published their 2012 Outdoor Recreation Economy Report. This report detail that status, trend and current state of the outside market and its economic impact on the USA. The out of doors industry continues to be an extremely large and infrequently under rated vertical in the US. The size and growth patterns present an enormous chance for agencies to increase their revenues by garnering a bigger share of the client spend. With strategic and tactical advertising efforts businesses can position themselves to capitalize on the expanding spend for outside pastime merchandise, trips and adventures.