eCommerce benchmarking studies reveal that pet provides account for 4% of online retail eCommerce – a figure which is forecasted to greater than double by then end of 2017. Online retail pet supply sales have greater by over 8% in the old five years alone, and increased demand for natural and organic pet items is helping fuel this growth. In a survey carried out by Packaged Facts, 25% of pet owners are purchasing more pet items online, with 18% having made purchases within the last 7 days, and 25% having made a purchase order of pet items online in the last 30 days. An increasing variety of holistic dog food brands have also surfaced in the last ten years, accounting for the heightened demand responsible for driving $7. 3 Billion in natural dog food sales in 2014.
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