In today’s digital age, where our lives revolve around our handheld devices, advertising has become an integral part of our mobile experience. But what if there was a way to make ads more efficient, less intrusive, and tailored to our individual needs?
Introducing Opera Mediaworks, the pioneering mobile advertising platform that is revolutionizing the industry. With a steadfast commitment to technology innovation and transparent practices, Opera Mediaworks is transforming the way major media companies and advertisers connect with their audiences.
Get ready to embark on a journey into the fascinating world of mobile advertising, where creativity meets cutting-edge technology.
Opera Mediaworks
Opera Mediaworks is a leading mobile advertising platform that aims to improve advertising efficiency through technology innovation, transparency, and trust. It includes platforms like AdMarvel, Mobile Theory, 4th Screen Advertising Ltd., and Mediaworks Performance.
Serving major media companies and advertisers such as AOL, Gannett, Microsoft, and Siemens, Opera Mediaworks enabled over $400 million in revenue for customers in 2012. Its mission is to make mobile and connected TV advertising work, and it envisions becoming the world’s leading mobile and connected TV advertising platform.
Key Points:
- Opera Mediaworks is a top mobile advertising platform that focuses on enhancing advertising effectiveness through technological advancements, transparency, and trust.
- The platform comprises several platforms like AdMarvel, Mobile Theory, 4th Screen Advertising Ltd., and Mediaworks Performance.
- It serves significant media companies and advertisers such as AOL, Gannett, Microsoft, and Siemens.
- In 2012, Opera Mediaworks facilitated more than $400 million in revenue for its clients.
- The company’s goal is to ensure mobile and connected TV advertising functions efficiently.
- Opera Mediaworks aims to become the leading mobile and connected TV advertising platform worldwide.
Sources
https://www.operamediaworks.com/about
https://www.linkedin.com/company/opera-mediaworks
https://www.crunchbase.com/organization/opera-mediaworks
https://www.glassdoor.com/Overview/Working-at-Opera-Mediaworks-EI_IE796504.11,27.htm
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💡 Pro Tips:
1. Opera Mediaworks provides a wide range of advertising platforms, including AdMarvel, Mobile Theory, 4th Screen Advertising Ltd., and Mediaworks Performance. Each platform offers unique features and capabilities for advertisers.
2. In addition to major media companies, Opera Mediaworks serves a diverse range of advertisers, including AOL, Gannett, Microsoft, and Siemens. This demonstrates their ability to cater to various industries and meet the specific advertising needs of different companies.
3. In 2012 alone, Opera Mediaworks enabled over $400 million in revenue for their customers. This significant achievement showcases their effectiveness and success in driving business outcomes through their advertising solutions.
4. Opera Mediaworks is focused on improving advertising efficiency through technology innovation, transparency, and trust. This commitment ensures that advertisers can optimize their campaigns and achieve the best results possible.
5. The mission of Opera Mediaworks is to make mobile and connected TV advertising work. By specializing in these emerging advertising channels, they are at the forefront of the industry and provide advertisers with effective ways to reach and engage with their target audiences.
1. Introduction To Opera Mediaworks
Opera Mediaworks is a leading mobile advertising platform that aims to revolutionize the advertising industry through technology innovation, transparency, and trust.
With a mission to make mobile and connected TV advertising work, Opera Mediaworks is committed to providing efficient and effective solutions for advertisers and media companies. By leveraging its diverse range of platforms, such as AdMarvel, Mobile Theory, 4th Screen Advertising Ltd., and Mediaworks Performance, Opera Mediaworks has established itself as a pioneer in the mobile advertising space.
2. Improving Advertising Efficiency Through Innovation
Opera Mediaworks recognizes the importance of staying ahead in a rapidly evolving digital landscape.
With a focus on innovation, the company continuously strives to improve advertising efficiency. By harnessing the power of technology, Opera Mediaworks introduces cutting-edge solutions that enhance the effectiveness of mobile advertising campaigns.
These innovative approaches ensure that advertisers can reach their target audience more accurately, resulting in higher conversion rates and return on investment.
3. Prominent Platforms Under Opera Mediaworks
Under the umbrella of Opera Mediaworks, several platforms have gained prominence in the mobile advertising industry.
These platforms include:
AdMarvel: AdMarvel offers a comprehensive suite of mobile advertising solutions, including ad serving, campaign management, and data analytics. It provides advertisers with valuable insights to optimize their campaigns and maximize results.
Mobile Theory: Mobile Theory is a premium mobile ad network that connects advertisers with a highly engaged audience. Through strategic partnerships with top publishers, Mobile Theory delivers targeted and impactful ads to users across various mobile devices.
4th Screen Advertising Ltd.: 4th Screen Advertising Ltd. is a leading mobile advertising agency that specializes in creating bespoke mobile solutions for brands.
With a deep understanding of mobile consumer behavior, 4th Screen Advertising Ltd. helps brands create personalized and memorable ad experiences.
- Mediaworks Performance: Mediaworks Performance is Opera Mediaworks’ performance-based advertising platform that focuses on driving measurable results for advertisers. By leveraging advanced targeting and optimization techniques, Mediaworks Performance ensures that budgets are spent effectively and efficiently.
4. Serving Major Media Companies And Advertisers
Opera Mediaworks caters to major media companies and advertisers, establishing valuable partnerships to achieve mutual success.
Some notable partners include AOL, Gannett, Microsoft, and Siemens. By collaborating with these industry leaders, Opera Mediaworks gains access to a vast network of premium ad inventory while enabling its partners to effectively monetize their mobile and connected TV platforms.
5. Impressive Revenue Generation In 2012
In 2012, Opera Mediaworks achieved a remarkable milestone by enabling over $400 million in revenue for its customers.
This substantial revenue generation highlights the effectiveness and impact of Opera Mediaworks’ advertising solutions. By delivering tangible results and measurable ROI, Opera Mediaworks solidifies its position as a trusted partner for advertisers and media companies, driving their growth and success.
6. The Mission To Make Mobile And Connected TV Advertising Work
Opera Mediaworks is dedicated to making mobile and connected TV advertising work.
The company understands the potential of these platforms to revolutionize the way brands reach and engage with their target audience. By leveraging technology, data analytics, and strategic partnerships, Opera Mediaworks ensures that advertisers can effectively connect with users and deliver personalized, relevant, and impactful ad experiences.
7. Vision For Becoming The Leading Advertising Platform
Opera Mediaworks has set its sights on becoming the world’s leading mobile and connected TV advertising platform.
With a focus on continuous innovation, transparency, and trust, the company strives to set new industry standards and shape the future of advertising. Opera Mediaworks aims to empower advertisers and media companies with the tools and insights necessary to thrive in the evolving digital landscape.
8. AdMarvel – A Platform Under Opera Mediaworks
AdMarvel, one of the platforms under Opera Mediaworks, offers a comprehensive suite of mobile advertising solutions.
Through AdMarvel, advertisers can access advanced ad serving capabilities, campaign management tools, and in-depth analytics. This platform empowers advertisers to effectively manage and optimize their mobile advertising campaigns, delivering maximum impact and results.
9. Mobile Theory – A Platform Under Opera Mediaworks
Mobile Theory, another key platform under Opera Mediaworks, specializes in providing premium mobile ad solutions.
By partnering with top publishers, Mobile Theory ensures that advertisers can reach a highly engaged audience across various mobile devices. This platform offers targeted advertising opportunities and innovative ad formats, enabling advertisers to create impactful and memorable ad experiences for their target audience.
10. Mediaworks Performance – A Platform Under Opera Mediaworks
Mediaworks Performance, an essential platform under Opera Mediaworks, focuses on driving measurable results for advertisers.
Through advanced targeting capabilities and optimization techniques, Mediaworks Performance ensures that advertising budgets are spent efficiently. This performance-based platform provides advertisers with the tools and insights necessary to achieve their advertising goals and generate tangible ROI.
In conclusion, Opera Mediaworks is revolutionizing the mobile advertising landscape through innovative solutions, strategic partnerships, and a commitment to transparency and trust. With its diverse portfolio of platforms, including AdMarvel, Mobile Theory, 4th Screen Advertising Ltd., and Mediaworks Performance, Opera Mediaworks empowers advertisers and media companies to reach their target audience effectively.
Through impressive revenue generation and a clear mission and vision, Opera Mediaworks is poised to become the world’s leading mobile and connected TV advertising platform.