OpenX launches Bidder for Apps to extend header bidding for app developers

In addition, the solution allows distinct ad networks to compete at a similar time with real time buyers in OpenX Ad Exchange to attenuate latency and expertise opportunity costs from classic mediation. Alongside Bidder for Apps, this provides an awesome advertising set for app publishers and builders . The agency these days celebrated a 100% year on year growth in mobile as well as record revenue and net income profitability for 2015. Mobile app earnings rose 300%.

OpenX says its CPMs are 50% higher on mobile app than on mobile web.

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