OpenX Granted Patent For Scoring Impressions and Users in Programmatic Advertising OpenX

Nobody is aware the open web better than OpenX. As the world’s largest unbiased ads trade, OpenX makes the efficient people based advertising and marketing buying experience of the walled gardens accessible to all marketers across the open web. OpenX works with greater than 30,000 advertisers across every screen and device, attaining nearly a billion buyers – including a quarter billion unique buyers in the US – and processing a couple of trillion transactions globally every day. To date, OpenX has helped bring greater than $3 billion in total monetization to publishers.

See also  4 Considerations Before Buying a Point of Sales System for Your Business