LONDON BUSINESS WIRE OpenX Technologies, Inc. OpenX, a worldwide leader in digital and mobile advertisements technology, today introduced the appointment of industry veteran Cameran Harman to the role of Managing Director, Europe, Middle East and Africa EMEA. Harman brings nearly 20 years of experience in the net advertisements industry and could lead the Company’s EMEA operations, with a focal point on strategic partnerships, advertising and marketing, sales and generic operations across the region, and could be guilty for accelerating the adoption of OpenX’s ad serving, ad trade and yield optimization platform. The appointment is efficient directly and Harman joins OpenX’s EMEA headquarters in London. Unique in the digital commercials industry, OpenX allows publishers to unify and manage all of their demand channels direct, oblique and Real Time Bidding RTB within a single platform.
Specifically, the OpenX platform integrates ad serving with an ad exchange that includes Supply Side Platform era. Thousands of publishers and advertisers around the globe use OpenX era to automate the promoting and purchasing of electronic advertising stock and the Company handles trillions of ad transactions annually. In September 2013, the Company continued its EMEA expansion by stepping into the DACH region, appointing a local director, and opening a new office in Munich. Prior to becoming a member of OpenX, Harman was the UK Managing Director for AD2ONE, Ltd. AD2ONE, the UK’s leading advertising sales representation industrial, where he ran a team of 45 and helped many of the region’s leading publishers maximize the value of their commercials providing via site specific, premium integrated deals. Under Harman’s leadership, AD2ONE transformed in terms of scale and attractiveness, outperforming the market and successful major publisher accounts including Dixons Retail plc, British Telecom and Sony PlayStation, in addition to securing the ad operations agreement for the professional website of the London 2012 Olympic Games.
Harman also played a number one role in the elevation of eBay Advertising to become one of probably the most influential media owners in the UK via its partnership with AD2ONE.