The post purchase phase prolongs the trip even after the buy, representing an more and more vital moment on the business side, not just when it comes to focused on it permits you to get beneficial suggestions about obtained customers, but in addition in terms of practices aimed toward developing loyalty and preferably turning customers themselves into advocates. Customers are called upon to “share” their purchases on social networks, regardless of whether it’s a post on a blog, on Twitter, on their own Facebook page or on the emblem’s page. The more genuine the story, the more it contributes to a worldwide narrative of the logo perceived as genuine. In the retail purchaser journey, a number of paths are possible.
It can be an commercial on tv or in the newspaper, a video on YouTube, or a post on Facebook that may allow you to learn more about that exact brand. It also can happen that a expertise purchaser goes through all of the steps of the analysis phase, looks closely at ads, compares promotions on various channels, jumps from one variety of media to an alternate, consults chums, reads numerous online reviews but then decides that he prefers to attend in all probability he comes to the conclusion that that product or service will not meet the will. A extra clarification: non basic advertising and marketing recommendations differ, based on adweek. com, based on the phase reminiscent of the consideration or the decision phase. This comprises the content published on the internet or to these carried out without delay in store, from guidelines and in opposition t personalization. Online personalization is ready content material, while in store personalization would concern the buyer’s adventure.
It would not be a question, hence, of writing and replacing product advice, but rather of creating a more relevant event for customers, both within the store atmosphere and later, in their daily lives.