The IAB Europe AdEx Benchmark study looked at the net ad market in response to three classes: Display, Search, and Classifieds and Directories. Overall, all studied markets recorded growth, with 20 markets starting to be double digit. The main growth driver is still mobile, with both mobile demonstrate and mobile search increasing 50% and more in 2016. In fact, mobile show now accounts for €5.
4bn and continues to grow its share of the display market to 33. 3%, with a growth rate of 53. 3% compared with 2015. Similarly, video also is growing, now conserving a share of 18. 2% of the whole demonstrate market. German centered native advertising answers issuer Ligatus are expanding their overseas footprint.
A new London office has just been opened, headed up by Alex McIIvenny as Country Manager. With ten outdated market entries in other countries under their belt, Ligatus’ move into the UK is a higher step for the company, McIlvenny tells ExchangeWire: “It became clear from increasing client demand that we required an on the ground presence here in the UK that would enable Ligatus to provider both domestic and overseas campaigns. The best of our foreign network means we can utilise our partnerships while accelerating growth alternatives with local companions. ”Thus, in his new role, McIlvenny desires to focus on extending the present Ligatus reach to the overseas hub of businesses, buying and selling desks, and DSPs in the UK, and coming up close relationships with local publishers, with the main aim of the development of a Ligatus UK community by the end of the year. Julien Mosse, Chief Operating Officer at Ligatus, comments: “Our market entry into the UK represents an alternate crucial milestone in our foreign company development.
There is a primary need for many home and foreign advertisers in London to utilise the original providing Ligatus will bring to the industry. ““Brands in both dependent and emerging markets are desperate to harness the benefits of location powered ads. With this partnership, we’ve got an outstanding company to constitute us in France and Belgium, proposing localised aid for our best in school answers”, explains Paul Thompson, VP EMEA, Blis. “That means we advantage from increased access to enjoyable markets; and we’re searching forward to having a terrific European footprint. The French market is an ad tech hot bed and we’ve seen starting to be demand from consumers in both France and Belgium for more location data technologies; that’s why here’s the best time to expand into these markets. ”Outbrain opens up: from the standard availability of their native offerings, via the Outbrain closed industry, the inventory is now accessible via a programmatic market for the first time.
Integrating with AppNexus creates a new open native programmatic surroundings for Outbrain. “We are overjoyed to announce that Outbrain Programmatic Access is now accessible through AppNexus. Outbrain and AppNexus are the 2 biggest and, arguably, most visionary businesses in the world of electronic commercials and together we provide a true bridge among the programmatic exhibit world and programmatic native world for top class brands” said Yaron Galai, Co Founder and CEO, at Outbrain. “Through this first cooperation we are capable of bring a new premium solution to the market and continue to deliver on our venture to aid people discover essentially the most interesting things online – combining appreciate for the placement and trust of probably the most top rate publishers on the earth with true value for users.
