Online Advertising Strategies for your Business
It’s important to use proven online advertising strategies to bring traffic to your website. You will need this traffic to be able to turn it into a customer who makes a payment transaction. Here are some online advertising strategies to help you get started.
- Pay per click advertising
This proven online marketing strategy gives you control over your marketing campaigns because you target certain traffic based on the keywords you choose. Google is the top source of traffic for this form of marketing. But you need to know that you have to pay for every time someone clicks on your ad.
- Blog posts
By creating an informative blog about your product services, you can target specific customers. For this to work, you need to be sure to update your blog regularly.
- Video marketing
This is a relatively new online advertising strategy. Whenever you choose to use it as part of a marketing campaign, you need to make sure that the video you make is entertaining and informative enough so that people continue to share this video with others.
- Article marketing
By writing and sending informative articles to online article directories, you can attract traffic to your website through the box at the end of your article. This can have a long-term positive effect on your business. By writing about products or services, you can establish your own authority. Furthermore, this article will also attract search engine traffic to your website.
- Forum marketing and social networking
Whenever you are on a forum or social networking site, make sure you have a link to your website. As an active participant in the community, people will start to see if you share useful information. They will then see what you have on the website, and then click to make a transaction.
- Viral marketing
Through viral marketing, you can attract traffic to your website. You can also hold a contest or make sure you have useful information. Whenever this happens, people will tell others about your website, and word of mouth advertising starts working.
- Traffic trading
Take the time to find relevant websites, directories, and forums where you can register your URL. This will help increase visibility. But you must understand that the quality of links is more important than the quantity.
- Press release
Every time you launch something new, make major changes, or update your business, you need to write a press release to send. By running these marketing tips to promote what you do from the website, you can increase the amount of traffic that you receive. Although this requires effort, over time your website will show progress.
Digital Advertising Strategies That Can Be Done for Your Business
- Mobile experience optimization for customers
Nowadays consumers tend to choose the more practical, as well as shopping habits. Mobile transactions are increasing in number. With the increasing growth in mobile consumption, it is clear that a brand that does not accommodate mobile shoppers will be left behind by far more innovative competitors. To stay ahead, you need to make sure that the website is truly optimized for the mobile experience and has a responsive design.
Likewise, advertisements must be optimized for mobile needs, ads with simple messages, clear images, and clear call to action will work best.
- Mobile on many devices
It is important to know that mobile here does not only mean mobile phone, but can also mean tablet. With devices available at the customer’s fingertips today, digital shoppers can and often use a combination of desktop, phone and tablet. Businesses that can cover cross-device trends will succeed. In 2016, leaders in mobile advertising, who could provide consistent and relevant experiences on all devices and interactions, experienced a 39 percent higher conversion rate than businesses with an undercooked mobile presence.
To be present everywhere, advertisers must use a strategy that includes multiple devices to successfully attract many customers to buy and drive conversions.
- Make effective use of social media
In accordance with the number of devices, the development of digital channels is also increasing, and consumers now expect to interact with brands through the channels they like. Social media has become a channel that is known to many people. Thus, using this channel as an additional means for advertising is considered important for brands who want to compete. In addition to adding a basic social presence by creating brand pages on social media platforms, advertisers need to retarget to ensure that advertisements are not only given on publisher sites, but also on social media sites.
- Collect customer data
Before producing advertisements that have a major impact on customers, advertisers need to collect and analyze customer data. This can be done by combining first and third party data with automated marketing tools to offer optimal ad campaigns to individual users. Important data to consider include browsing history and purchase history.
- Improve customer experience
Even with the large amount of customer data available to advertisers today, advertisements can disrupt the customer’s experience with irrelevant messages and disturbing images.
As many as 71 percent of consumers prefer personal advertising, advertisers need to have analytical data to provide relevant and targeted advertising. This tailored message will enhance the customer’s online experience and help the brand improve among other competitors.
There are many opportunities for monetization through advertising. The key is knowing who your target customers are, where they are, and where to find people like them, and allocating the resources you have to the right channel.