3. Social network advertisingWhereas social media marketing is the strategic use of social channels and online communities for advertising and marketing purposes, social community advertising consists in publishing ads mainly on social networks. It is a technique more and more exploited by agencies which aim to leverage social networks’ peculiarities and grab the audience’s consideration. Branding, expanding followers’ engagement, advertising services, boosting enterprise web page visits and conversions can all be goals pursued by social community promoting campaigns. searchenginewatch.
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