NYC based Collective Media, an online ad network, has raised a first round of funding from Greycroft Partners and iNovia Capital. The agency says it’ll use the funds to expand operations and to enhance its proprietary ad platform, which offers viewers concentrated on in keeping with a couple of factors, including behavior, context and geography. Publishers in the network include Reuters, Tribune, Belo NYSE: BLC and a few others, with a strong center around news and information sites. In addition to a magnificent roster of publishers, the agency claims 120 million uniques a month and year over year growth of 900 %. Founded in 2005, CEO Joe Apprendi was previously CEO Falk North America, a part of Falk eSolutions.
Terms of the investment were not disclosed. Release.