Old Spice’s Viral Social Media Drives Sales Heidi Cohen

Towel clad Old Spice stepped onto the social media stage on July 13th to help reposition your grandfather’s very vintage Old Spice brand as a social media savvy, hip, iconic brand. Isaiah Mustafa, the Old Spice hunk who’s eye candy for ladies, starred in over 180 YouTube videos extending his 2010 Super Bowl ad role. In the procedure, Old Spice generated over 35 million YouTube views placing it third in for its sponsored channel subscriptions For an entire scorecard of Old Spice’s views to this point, click here. Even more miraculous is the immediacy of sales results since branding campaigns customarily take as a minimum a year to reveal effects; basic sales for Old Spice body wash items are up 107% in the last month, in keeping with Nielsen data provided by Old Spice see Adweek article.

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