The US Army. An organization of 4. 5 million experts that safeguards the national and international territories. In this blogpost I indeed don’t want to make any judgement in regards to the intentions of the US Army when executing their duty, and no matter if it’s good or bad to show so much power in some areas of the wold.
That is a specific thing every person should make up their very own opinion. No, what I do want to discuss is the way the US Army has embraced Social Media and provides soldiers to blog from their position abroad. Whether that’s a warzone or not. During Blogworld 2009 we had a short interview with a spokesman and girl. Rifle or keyboardFor the 1st time the US Army had a booth at the economic exhibition place and looking at the sheer variety of people vacationing the stand it indeed was standard to check with soldiers that so at times exchange their rifle with a keyboard. Totally against expectancies the US Army has unfolded running a blog for a large number of US Army personnel, who can share their experiences with remainder of the realm.
According to their own words no filtering occurs. They also have established a new division for this: ‘the Online and Social Media Division’. “We determine the informative power of Social Media to reach our target audience, and we are here at Blogworld to see how we can improve”, says Major Arata during our interview. The greatest goal of this initiative is informing the basic public about the activities of the US Army and thus increasing the ‘goodwill’. According to both spokesmen they have got succeeded in that, though a large number of work still must be done. That coincidentally a new person joins the army resulting from the social media sports, that’s good but not the main cause.
And yet, looking at their booth with the complete US Army gimmicks and give aways it did look similar to they were making an attempt to bring people in. Don’t get me wrong, I’m totally convinced that the spokesman and girl truly believe in the ability of blogging though Major Constantino has to start herself running a blog and I think it’s interesting that Social Media especially here found its place.