Nonprofit : Driving Diverse, Desired Target Audience Actions with Online Advertising Massachusetts Nonprofit Network

As I’ve shared with nonprofit contacts, while the americans who contain their target viewers would possibly not be at once searching for the touch’s upcoming fundraising events, those people should still be hunting on terms that experience some relevancy to the fundraising recreation. For example, let’s say an organization holds an annual holiday high tea to support development goals. The organization would likely get pleasure from working search engine “paid search” ads specific to women, aged 25+ and dwelling in relevant geographies, who are getting into terms in a search engine which indicate they are attempting to determine local, charitable, holiday events to wait with their girlfriends, sisters, moms, etc. The type of focusing on selected to advertise an event may be very carefully or very loosely tied to its nature. For instance, if an organization is promoting tickets to a cooking class “fundraiser”, it would make great sense to focus on individuals who have an interest in or read articles about cooking, or who visit cooking Web sites.

But, in the case of our high tea fundraiser, there may not be an apparent “attention” or “topic” target to pursue, and targeting may simply include having ads supplied to ladies who meet an organization’s geography necessities and who visit Web sites known to have large female readerships.

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